Why hire me.
"Bring Ward in before you receive the client brief. He gets under a brand's skin. He understands what makes brands tick and identifies insights that motivate people to buy. Understanding both the brand and its consumer lead him to develop communications that keep brands relevant and fit."
Arndt Kottsieper
Managing Director at Pearls & Pies, a Marketing Consultancy / Former Head Of Marketing Worldwide at Philip Morris International
What I can do for you.
NEW PRODUCT DEVELOPMENT
CONCEPT DECK
UIARA is a premium tonic water focused on giving back to the indigenous people harvesting its ingredients and the Amazon Rainforest sustaining their way of life.
DEFINING THE BRAND
CONCEPT PITCH VIDEO
Inform YAS‘s 21+ that L&M delivers quality at an affordable price. Emphasis to be put on the intelligence of purchasing L&M as a price / value offering that is superior to other brands
in the category.
EXPERIENTIAL: BRINGING THE BRAND TO LIFE
ACTS AND PRINT DECK
It‘s a beautiful thing - Period. It gives you the license to simply be your true self, your best self. Be comfortable with yourself and who you are, always.
REBRANDING AND
NEW PACKAGING
CASE STUDY DECK
Changing even one SKU is risky business. Reinventing Lights as GOLD eluded all risk, created new relevance and a “halo effect” reinvigorating the entire brand.
MAKING THE BRAND RELEVANT
NEW BUSINESS PITCH DECK
In the Dominican Republic people had no idea what the brand stood for. The assignment was to establish INFINITI as “the” premium luxury vehicle relegating the rest of the category to . . . just another car.
SOCIAL: CREATING RELEVANCE WITH A YOUNGER TARGET
CREATIVE DECK / STORYBOARDS
Everyone has a unique beauty that is theirs alone. Embrace that beauty and all of who you are. What you put into your body determines what emanates from it.
Who I’ve worked with.
What people say about me.
"Ward is an idea man: a big picture thinker who balances creative vision with real-world business needs. But what really sets him apart is his zeal for the people of this business, his devotion to the human side of how things should work. He is at his best digging in and organizing a group of people, motivating them and helping build highly effective creative machines.
Ward immediately earns the trust of both agency and client personnel.
He is selfless and tireless, always willing to roll up his sleeves and devote whatever amount of time is needed to get the job done."
Bob Dreveny
Partner: Dreveny McBain Advertising; Adjunct Professor Loyola University; Adjunct Lecturer Northwestern University
Former LEO BURNETT Worldwide Executive Creative Director over Kellogg's internationally and Philip Morris International
What makes me different?
I'm one of the weird ones. The poets & misfits, the artists, the writers & musicians, the dreamers & wanderers that force the world to see things differently. I’m a strange combination of creative, strategy, and business that loves to take on the impossible and turn it into success.
Specializing in integrated marketing campaigns, I create well crafted, powerful ideas that grow brands making them relevant, fit, and timeless. It’s not about gaining knowledge or understanding, it’s about gaining new context in which the world looks different. It’s ideas driven by true insights, a wealth of experience working with brands, and understanding what inspires people that changes businesses allowing us to turn them around creatively and financially.
Why Ward? I never quit. I make everyone’s work better. And, we have fun doing it.